Our Name

In 1987, the United Nations published Our Common Future, commonly known as the Bruntland Report. Its authors beseeched the world community to pursue sustainable development – “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

What’s in Our Name – Seven Generations?

Seven Generations is an ecological concept that urges the current generation of humans to live sustainably and work for the benefit of the seventh generation into the future. It originated with the Great Law of the Iroquois, which holds that it is appropriate to think seven generations ahead and decide whether the decisions made today would benefit the seventh generation. We strongly believe in this concept, and continually strive to ensure that our actions will benefit our stakeholders – both now and in the future.

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